Verity BurnsGearJan 30, 2025 8:30 PM
Barbiecore continues to make a statement with Casio’s latest collaboration. The iconic G-Shock brand has introduced an official Barbie-branded watch, adding a touch of pink and glam to your wrist.
Casio’s 2025 lineup includes the Barbie-themed GMA-S110BE watch, featuring a vibrant pink design with subtle themed variations. The watch face showcases a three-dimensional design with a Barbie logo at 3 o’clock and a heart motif indicator at 9 o’clock. The matching pink strap and engraved Barbie silhouette on the case back complete the stylish look.
Despite its Barbie theme, the GMA-S110BE offers all the features of a regular G-Shock watch, including a mixed digital and analog display, shock-resistant structure, 200-meter water resistance, and various functions such as multiple alarms, stopwatch, countdown timer, and auto LED light.
Joining a collection of pink-hued G-Shock watches, the Barbie edition is set to launch in March in the US and Europe. With brands like Oris and Bremont also embracing the pink trend, it seems that the Barbie effect is still going strong in 2025. The enduring appeal and values associated with Barbie make it a timeless collaborator, bringing a touch of femininity, empowerment, and glamour to every design.